Overall the second-generation (the first developed by LVMH) was a significant departure for the Link.

The smooth flat bezel was also adopted by the revised Calibre 7 range. The 2004 Link Calibre 16 launched a new look with a smaller, flat fixed bezel, as shown on Ref. CJF2110 below with the black dial. There were more significant changes to the Calibre 16 Chronograph, even though the first generation model stayed in the range with a single reference Chronometer model (below- Ref. The Chronograph models- such as the quartz model below- also gained newly styled pushers, dropping the cylinder-shape parts carried over from the S/el.Ĭompleting the new look was an updated bezel design- larger and flatter than the previous models and with a polished finish and smaller flat teeth (as against the triangular shape that had been a hallmark of the series back to the first S/el). Completing the new-look dial were newly designed hands that were smaller and sleeker than the previous look. The over-sized 3-6-9-12 numerals were dropped, as were the stick hour-markers, which were replaced by triangular-shaped applied markers. The new Link had a starburst small centre circle, while the outer circle featured a azurage pattern. The second-generation Link followed in 2004 and reintroduced an S/el design feature- a two-part dial.

Stick hour-markers replace the oblong lume markers.

The most obvious changes to the Link were to the dial: Yes, the Link used the same basic case shape as the 1998 S/el, but the pebble-like rounded nature of the S/el and its bracelet began to be squared off slightly, with flatter bracelet links and a redesigned crown guard and crown.

The 1999 Link was the last watch launched by TAG Heuer before its acquisition by LVMH in September 1999. And if you’d like to read up on the S/el before you get started, then take a look here. While it’s too soon to know whether this will signal the revival in sales, it’s a major new chapter in the life of the Link series and the inspiration to look back across the almost 20 year history of the TAG Heuer Link. Even then there wasn’t enough confidence in the new range for it to be a global launch, with the 2016 Link Lady only launched in a few markets.īut the success of the Link Lady not only led to the expansion of that range- both geographically and with new dials and finishes- but the expansion of the new design language into the men’s series with the 2017 series launched last month at Baselworld. The revival of the Link quietly began in 2016 when TAG Heuer decided to launch a new women’s series featuring an entirely new case.

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